These are my published papers. You can download the full-text PDF by clicking on the underlined link. Thanks for your interest!

articles in refereed journals

Mehta, Ravi, Rui (Juliet) Zhu and Amar Cheema (2012), “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Journal of Consumer Research, forthcoming. noise and creativity


Goodman, Joseph, Cynthia Cryder, and Amar Cheema (2012), “Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples,” Journal of Behavioral Decision Making, forthcoming. data collection on mturk


Cheema, Amar and Rajesh Bagchi (2011), “Goal Visualization and Goal Pursuit: Implications for Consumers and Managers,” Journal of Marketing, 75, 2 (March), 109-123. goal visualization and goal pursuit


Soman, Dilip and Amar Cheema (2011), “Earmarking and Partitioning: Increasing Saving by Low-income Households,” Journal of Marketing Research, 48, Special Interdisciplinary Issue on Consumer Financial Decision Making (November), S14-S22. earmarking and saving


Ülkümen, Gülden and Amar Cheema (2011), “Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level,” Journal of Marketing Research, 48, 6 (December), 958-969. goal specificity and construal level


Lambrecht, Anja, Katja Seim, Naufel Vilcassim, Amar Cheema, Yuxin Chen, Gregory Crawford, Kartik Hosanagar, Raguram Iyengar, Oded Koenigsberg, Robin Lee, Eugenio Miravete and Ozge Sahin (2011), “Price Discrimination in Service Industries,” Marketing Letters, forthcoming. price discrimination in service industries


Cheema, Amar and Andrew M. Kaikati (2010), “The Effect of Need for Uniqueness on Word of Mouth” Journal of Marketing Research, 47, 3 (June), 553-563. need for uniqueness and word of mouth


Cheema, Amar and Purushottam Papatla (2010), “Relative Importance of Online versus Offline Information for Internet Purchases: The Effect of Product Category and Internet Experience,” Journal of Business Research (Special Issue on Internet Customer Behavior), 63, 9-10, 979-985. online versus offline information
 

Cheema, Amar (2008), “Surcharges and Seller Reputation,” Journal of Consumer Research, 35, 1 (June), 167-177. surcharges and seller reputation


Cheema, Amar and Dilip Soman (2008), “The Effect of Partitions on Controlling Consumption,” Journal of Marketing Research, 45, 6 (December), 665-675. partitions and consumption


Cheema, Amar and Vanessa M. Patrick (2008), “Anytime versus Only: Mindsets Moderate the Effect of Expansive versus Restrictive Frames on Promotion Evaluation,” Journal of Marketing Research, 45, 4 (August), 462-472. restrictive versus expansive frames


Cheema, Amar and Dilip Soman (2006), “Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions,” Journal of Consumer Psychology, 16, 1 (January), 33-44 (Winner of the 2006 JCP young contributor award). malleable mental accounting


Cheema, Amar, Peter T. L. Popkowski-Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric A. Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen, Shyam Sunder, and Robert Zeithammer (2005), “Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions,” Marketing Letters, 16, 3/4, 401-413 (Invited proceedings paper for the 6th Invitational Choice Symposium, Estes Park, CO). consumer bidding in auctions


Soman, Dilip and Amar Cheema (2004), "When Goals are Counter-Productive: The Effects of Violation of a Behavioral Goal on Subsequent Performance," Journal of Consumer Research, 31, 1 (June), 52-62. counterproductive goals


Chakravarti, Dipankar, Eric Greenleaf, Atanu Sinha, Amar Cheema, James Cox, Daniel Friedman, Teck Ho, R. Mark Isaac, Andrew Mitchell, Amnon Rapoport, Michael Rothkopf, Joydeep Srivastava, and Rami Zwick (2002),  “Auctions: Research Opportunities in Marketing,” Marketing Letters,13,3 (August), 281-296 (Invited proceedings paper for the 5th Invitational Choice Symposium, Asilomar, CA, 2001). auctions and marketing

 
Soman, Dilip and Amar Cheema (2002), “The Effect of Credit on Spending Decisions: The Role of Credit Limit and Credibility,” Marketing Science, 21, 1 (Winter), 32-53 (Chosen one of the top 50 management articles of 2002 by Emerald Management Reviews). credit limits and credibility

 
Soman, Dilip and Amar Cheema (2001), “The Effect of Windfall Gains on the Sunk Cost Effect,” Marketing Letters, 12, 1 (February), 51-62. windfall gains and sunk costs